Co-Creation eines digitalen Europas
What is Co-Creation?
Co-creation is a cooperation between citizens, companies, state institutions and research/academies to develop digital products together. It’s all about problem solving by including needs, ideas, perspectives and pouring into specifications, services for the benefit and growth of societies in Europe. In marketing and product development, co-creation is a management approach that allows companies and customers to collaborate. The basic idea is that customers and companies can create synergy effects through cooperation. The term was coined by...