{"id":41653,"date":"2023-09-11T11:54:13","date_gmt":"2023-09-11T09:54:13","guid":{"rendered":"https:\/\/symmedia.de\/?p=41653"},"modified":"2023-11-07T10:21:56","modified_gmt":"2023-11-07T09:21:56","slug":"co-creation-of-a-digital-europe","status":"publish","type":"post","link":"https:\/\/symmedia.de\/de\/co-creation-of-a-digital-europe\/","title":{"rendered":"Co-Creation eines digitalen Europas"},"content":{"rendered":"
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What is Co-Creation?<\/h4>\n<\/h2>\n
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Co-creation is a cooperation between citizens, companies, state institutions and research\/academies to develop digital products together. It\u2019s all about problem solving by including needs, ideas, perspectives and pouring into specifications, services for the benefit and growth of societies in Europe. In marketing and product development, co-creation is a management approach that allows companies and customers to collaborate. The basic idea is that customers and companies can create synergy effects through cooperation. The term was coined by C. K. Prahalad and Venkat Ramaswamy through the publication of the Harvard Business Review article, „Co-opting Customer Competence“ in 2000.<\/p>\n<\/p>\n

Co-creation consists of two essential steps:<\/p>\n

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  1. Contribution: ideas are submitted<\/li>\n
  2. Selection: the most promising ideas are selected<\/li>\n<\/ol>\n<\/div>\n

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    What are the challenges?<\/h4>\n<\/h2>\n
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    There are some factors that influence and interact heavily with the competitiveness of Europe as a digital economic area.<\/p>\n<\/p>\n

    The framework conditions in the technology sector like education, research, and digital infrastructure (high-speed Internet, mobile Internet, digital identity, digital administration, and digital process chains) are key and a definite challenge in Europe. There are macroeconomic framework conditions like location, legal bases, administration, energy costs, tax and financing, and shortage of skilled workers. Particularly in Germany, the degree of \u201cHomeostasis\u201d, which means the desire for system balance, is high. E.g., Germany has the largest number of laws worldwide (blocking change through regulation). This is not the ideal climate for new companies and\/or entrepreneurship!<\/p>\n

    Even when crises are an accelerator for change, there is a lack of consideration and a lively discourse of ideas. A crisis brings a high degree of motivation but also carries the danger of narrowmindedness.<\/p>\n

    Ideology is a shortened view of reality (not the simple solution to a complex problem) – in addition, Germany tends to be intellectual – vastly lacking empiricism (i.e., trying it out) which generally has a bad reputation. But this is an extremely important factor in digitization. Short development cycles, fast feedback, adaptation, and trying again (of course with sense and reason). In development, this is called the AGILE way of working \u2013 those who do it right are in great favor and experience immediate success. With fear and risk aversion, we cannot play effectively in international competition. Asians see digitization and automation as a further development of society and an increase in life stages. This proactive approach gives them the upwind.<\/p>\n<\/div>\n

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    Investment in the digitalization of Europe<\/h5>\n<\/h2>\n
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    We must chase some basic attitudes and change the following issues timely.<\/p>\n

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    1. Dramatically increase high-speed connectivity (+ easy access)<\/li>\n
    2. Implement nationwide digital identity. For example, in India, 800 million inhabitants have a digital identity. In Delhi, you can pay digitally on the street at the fruit dealer and all administrative processes are fully digitized<\/li>\n
    3. Promote entrepreneurship from schools to universities and even with no significant diploma<\/li>\n
    4. Nurture research institutions by state (a healthy mixture of corporate contact -> Co-Creation and basic research)<\/li>\n
    5. Invest in an integration culture for skilled workers<\/li>\n<\/ol>\n<\/div>\n

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      There are positive factors in Europe<\/h5>\n<\/h2>\n
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      The positive effects of living and working in Europe are tied to general factors like<\/p>\n